When I started blogging, I got the idea that my blog consisted of an online journal. Whatever stimulated my imagination went onto the web. Yikes! And that’s how I feel when I look back at some of my posts from last year at this time.
Meanwhile, all of the social media articles I read clamored that I should have a focus to my blog. A platform. It took awhile for me to get the point. My blog needs to be an extension on my writing in such a way that the people who read my blog might also be interested in my books.
Not so hard for non-fiction writers since their main topics would obviously make up the perfect environment for their blogs. Anyone interested in the articles they write would easily be interested in their books. But I write fiction.
Being a novelist makes the exercise tricky. Some folks have a settled focus, like Ronie Kendig and her Discarded Heroes series about military suspense. With military being the main setting of her novels, it makes a great base for her blog. (No pun intended!)
Keli Gwyn‘s blog is another good example. Her romance novels exist in the Victorian age so her blog also details articles about romance and about the historical era she loves.
It’s quite a challenge to compile a platform. But there are some steps you can take to discover your own unique place on the World Wide Web.
1. Connect with your books.