More Marketing Ideas for Authors

2013/January by Marji Laine 6 Comments

Yeah, I’m in an imagination zone right now and the ideas just keep coming. My experience with Write Integrity Press and The Christmas Tree Treasure Hunt along with Tracy Ruckman and all of the other authors just inspired the tar out of me. I shared four main types of marketing last week.

I couldn’t resist adding a few more ideas.

• I thought about an idea of teaming up with other authors. Say you and four other historical fiction authors set up a special promotion. Use your blogs to take your readers on trip through time. At each station, they get a preview of the authors book from that era, but all of the authors are posting articles building up the trip in its entirety.

• Here’s another one. Run a partial serial of your story and end it about halfway through the book with a free day on Amazon. It will not only stir up notice of your book, but it will also build up the story’s ranking and your own.

• Pick a goofy holiday, like National Ice Cream day, to plan a whole week’s celebration around. Choose something that can connect well to your book.

• Add special pictures to each of your blog posts. Have your readers put the pictures connected to your blog hop or serial in order – revisiting all of the sites again – for an entry into a great contest.

• Contests are great things, especially if the gift is both valuable and pertinent to your story. So get creative. Have a contest among your readers to select a silhouette for your next book cover or have a giveaway of a fancy necklace to go along with your  regency romance.

The bottom line with marketing is to keep dreaming. And as authors, that’s what we do, right?

Your Turn: Give me one clever marketing idea that you’ve dreamed up or seen done.