Marji Laine: Faith~Driven Fiction

. . . Authentic and Intense

Big Winners and Losers in the “Big Game”

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that-s-lame-bad-and-or-stupi-1537799-1279x957Yesterday, I watched the Denver Broncos upset the Carolina Panthers in the 50th Championship. (Am I allowed to say the “S” word?) As I watched, our houseful was rather stunned.

Not because of plays – bad or good – though there were some outstanding catches.

No, we were shocked at the lousy advertising. Most of the commercials ranked a “meh” at best. Am I being too negative? I don’t think so. Even the Budweiser Clydesdales were virtually invisible (just a short, quick-speed shot). And for many of the spots, I couldn’t even tell you what they were advertising.

In fact, one was so bad, constantly repeating a silly phrase, I didn’t catch the brand, and I watched it three times (I’m a glutton for punishment – and I had to show everyone else the winner of the stupidest commercial contest.) By the time the brand was even mentioned, we’d been inundated with repetition and sickened by the visuals on the screen.

I looked at several comments in an article about this, and I seem to be in the majority. You might disagree, though. If you dare, see for yourself.

Considering the fact that this 30 second spot cost $5 million, I think someone (or several someones) should seek employment in some field other than marketing. I’m no expert, but isn’t there a problem with repeating something over and over again that’s NOT the product being sold? And seriously, is that the best they could do?

There were some winners during the game – besides Denver.

At the beginning, the Dorito baby had me in hysterics. I watched that one three times, too!

I loved the Mini-Coca Cola bit with the Hulk and Antman! LOVE Marvel heroes and the ending was especially good!

And the Sheep Choir on the Honda Ridgeline Truck spot was outstanding. Especially when the dog chimed in at the end!

Last, but not least, there was a commercial that did everything right. It wasn’t funny or tear-jerking, but it caught interest and made an impact with its brand name. Not just a clever script. See if you agree.

Your turn: I’d love to hear your opinions! Which did you like? Which did you hate?

Oh my gosh! I totally forgot another one I liked!

Way to tell it like it is!

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Author: Marji Laine

Marji is a homeschooling mom with teenage twins left in the nest. She spends her days transporting to and from volleyball, teaching writing classes at a local coop, and directing the children’s music program at her church. Raised in suburban Dallas, she got her first taste of writing through the stories of brilliant authors of their day, Mignon Eberhart and Phyllis A. Whitney, and through stage experience. After directing and acting in productions for decades, Marji started writing her own scripts. From that early beginning, she delved into creating scintillating suspense with a side of Texas sassy. She invites readers to unravel their inspiration, seeking a deeper knowledge of the Lord’s Great Mystery that invites us all.

6 thoughts on “Big Winners and Losers in the “Big Game”

  1. I preferred the Doritos commercial with the dogs impersonating a human, as well as the auto “First Date” commercial with the father who kept an eye on his daughter.

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  2. The commercials were really lacking this year. That Mountain Dew one was the worst. And the Doritos baby was my favorite. 🙂

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  3. I thought all the Doritos commercials were good. The first Prius commercial was also good.

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    • Good point. I liked the Prius commercial, if I’m thinking about the right one, but it didn’t amplify the brand very well. (But I might have it mixed up.)

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