Yesterday, I watched the Denver Broncos upset the Carolina Panthers in the 50th Championship. (Am I allowed to say the “S” word?) As I watched, our houseful was rather stunned.
Not because of plays – bad or good – though there were some outstanding catches.
No, we were shocked at the lousy advertising. Most of the commercials ranked a “meh” at best. Am I being too negative? I don’t think so. Even the Budweiser Clydesdales were virtually invisible (just a short, quick-speed shot). And for many of the spots, I couldn’t even tell you what they were advertising.
In fact, one was so bad, constantly repeating a silly phrase, I didn’t catch the brand, and I watched it three times (I’m a glutton for punishment – and I had to show everyone else the winner of the stupidest commercial contest.) By the time the brand was even mentioned, we’d been inundated with repetition and sickened by the visuals on the screen.
I looked at several comments in an article about this, and I seem to be in the majority. You might disagree, though. If you dare, see for yourself.
Considering the fact that this 30 second spot cost $5 million, I think someone (or several someones) should seek employment in some field other than marketing. I’m no expert, but isn’t there a problem with repeating something over and over again that’s NOT the product being sold? And seriously, is that the best they could do?
There were some winners during the game – besides Denver.
At the beginning, the Dorito baby had me in hysterics. I watched that one three times, too!
I loved the Mini-Coca Cola bit with the Hulk and Antman! LOVE Marvel heroes and the ending was especially good!
And the Sheep Choir on the Honda Ridgeline Truck spot was outstanding. Especially when the dog chimed in at the end!
Last, but not least, there was a commercial that did everything right. It wasn’t funny or tear-jerking, but it caught interest and made an impact with its brand name. Not just a clever script. See if you agree.
Your turn: I’d love to hear your opinions! Which did you like? Which did you hate?
Oh my gosh! I totally forgot another one I liked!
Way to tell it like it is!