Social media can be an enigma for writers. We have to be on it, but often have no idea what we’re doing there. The social world can be forgiving of a newbie – thank goodness! But Tweeting on Twitter doesn’t have to be confusing Continue reading
Like I mentioned last week. Twitter is supposed to be set up like a virtual party. Only without the high heels and heavy makeup. Folks make a short comment and others respond to it. If it’s a good point or a poingnant idea, they might share it with their friends.
It’s social. It’s networking. And last week, I explained how it’s not a billboard. It can also be a reminder to people that you’re still around.
Last week, I attended a bridal shower. One of the bride’s best friends, on mission out of the country, called in to say hi, delighting the bride and her other friends.
Some folks use a scheduler (I prefer Hootsuite) to send out periodic quotes and bits of cleverness. These generally say, “Don’t forget me. I’m still around.”
Other people’s quotes don’t give a lot of information about the tweeter. At the most, they show the tweeters taste or values. However, if that’s all the tweeter posts, they are establishing themselves as a prom queen who can’t abide mingling with the little people. Either that or they are just twitterfied and aren’t sure what to say.
The bits of cleverness show more of a tweeter’s personality. That’s the clown in the room who’s major goal is always to make people laugh. That tweeter thrives on being the center of attention. But again, if jokes and practiced lines are all that person tweets, they might as well be a Bill Cosby recording. (I know I’m dating myself, but he’s still my favorite.)
Schedulers can also be used to promote books, blogs, or other links of benefit. Working best with the use of hashtags, these posts can be extremely beneficial. They offer little about the tweeter, unless that’s all the tweeter sends. Then they shout that the tweeter could be a Type-A personality who doesn’t have time for the minions around him and only uses Twitter as free advertisement.
Ouch. Yeah, I’ve been in that pod, though I didn’t know that’s what I was doing. Hopefully my mistakes will help you out.
- Space your tweets out well. Whether they are quotes or cleverness or advertisements, don’t hog the feed. Put an hour or two between your posts. This lets people see that you’re there without making them want to strangle you.
- Use specificity when selecting hashtags. One of the tags I follow, when I follow, is #mywana. A writer’s group based on the book, We Are Not Alone, by Kristen Lamb. I’ll use this hashtag periodically when I’m scheduling something that would be beneficial or interesting to other writers. But I don’t use it when I’m responding to a NASCAR event or tweeting something about my faith. The folks at #mywana will be more apt to listen to me, if I care enough about them to share things they can use. Likewise, I don’t use the #NASCAR hashtag when I’m tweeting about a writing blog. They don’t care. (No I didn’t say they don’t read!) It would be like advertising a car wash in an Amish village. Just a waste of time.
- Vary your message. Don’t post the same tweet over and over. Especially if you’re a writer, this is your opportunity to be creative! I schedule for my blog posts. I create three different posts and use six different hashtags. (Only two per tweet.) I space them out, focusing on the busiest Twitter times of the day (according to other posts I’ve read). Then I stir it all up so that each different tweet goes to the 6 hashtags throughout the day without going to any of them twice. I know that seems ridiculously complicated, but I don’t want to be known as a billboard queen.
And above all, whether you schedule your quotes, cleverness, or promotions or post them all yourself, make sure you interact. Comment on other people’s tweets. Retweet them to your followers. Tweet about blogs you like.
Social media has been an enigma for me, even though I’ve been doing it for almost a year now. I’ve made every mistake possible. Had no idea the faux pas I was committing, but I’ve learned that the social world can be forgiving of a newbie – thank goodness!
I’ve learned some important lessons, mostly from my own mistakes.
- Tweeting is not about self-promoting. While it’s a valuable avenue to tweet your current books and blog posts, it’s not created for constant self-promotion. I actually learned this lesson from someone else, but I’m guilty of the mistake, still, when I get busy. There is one person whom I have followed and I know the name simply because every hour, when I first joined Twitter and watched it constantly, a tweet begging for more followers and people to buy the newest book would cross my screen. Never anything else. No replies or engagement. No, I didn’t purchase the books or visit the blog. And unfortunately, I still remember the name which is surprising!
- Twitter doesn’t require constant attention. No really. See, I thought it did. When I first started, I kept it open at the top of my screen as I attempted to write and every time a new tweet flashed, I stopped what I was doing and went and read it. Yeah, well that lasted about a day before I knew there was NO WAY I could maintain a writing career if I stayed attached to my Twitter like that. Hated Tweetdeck until I learned how to turn off the notifications. If you don’t know what I’m talking about with Tweetdeck – don’t worry about it. It isn’t worth it – really.
- Social is the key word. I’ve learned a few tricks – first Hootsuite. I schedule my tweets about my blog through that program to space them out during the day, but I don’t stop there – refer to #1. I also schedule my time, setting aside about a half hour every day for social media interaction. And I’ve created a couple of lists that I watch and respond to folks that I’m familiar with on them. Most of the lists are other writers, NASCAR fans, or homeschoolers, but I’m working on branching out. I’m better at responding than coming up with my own clever Tweets, but I try to do a little of that as well.
- A fourth trick I’ve learned is the use of #hashtags. Now I totally messed this up on my own. I made a post and just hashtagged the tar out of it. It looked like someone cussed all over my tweet. I got a very kind direct message from one gal explaining how the hashtag she originated worked and a blanket email from another group asking that the hashtag only be used in special cases. Oops. Learned my lesson: WATCH the HASHTAGS before you use them and then only use a couple on any one tweet so it doesn’t look like you’re becoming a #sailor-mouth. After all, the hashtags are gathering places – not billboards.
To watch a list or a hashtag, it’s really simple. Just type in #whateverhashtag in the search box at the top right of your screen. Twitter will open a box showing you all of the posts that are using that tag.
A list is a little different to find. You’ll visit a particularly person like … hey, Marji Laine? 😀 And you’ll see a menu of their tweets and followers underneath their picture. Lists will be in that menu. Click on it and see all the ones created. For me, I have CW who are Christian Writers and another list of folks who inspire me, along with NASCAR racers and media members, and people from the ACFW Course I’m taking. Once you open a list you like, you’ll see a subscribe button in the top left corner. That puts the list under your name as well. It will open in the originator’s window, but hey, it’s handy for you!
If you found this mini-lesson helpful, would you consider Tweeting it? It’s easy – just click the Twitter button at the bottom of the post!
And if you have any questions about what I’ve learned on Twitter, please feel free to ask! I’m happy to give what information I can!